How To Find a Graphic Designer or Design Firm
What is graphic design and why would you need to hire a designer or design firm?
START WITH THE BASICS
Graphic design is the process of visual communication and problem-solving using typography, photography and illustration. If you are already running a business, you have likely worked with a designer. You may be in need of a re-brand. If you already have a standing relationship with a designer or a firm, good for you! If not, keep reading.
If you are at the beginning stages of starting your business and need a logo design, follow these tips to help you find the right fit. Much like finding your accountant, it takes research.
A GOOD FIT
Try to find a graphic designer or firm that is a good fit for you, not just visually but also from a personality aspect. The more you can connect with a designer, the better the whole process will be and the more likely you will have a designer prepared to bend over backwards for you.
That level of commitment in a designer just can’t be bought. It is a partnership and ongoing relationship that your business will continue to benefit from. Your designer will become a valuable business partner as you grow.
A designer who is prepared to meet with you or talk on the phone and is relatively transparent about their process is a positive sign, but not all designers will spend hours on the phone with their client. This is where you have to do what feels right for you. You may be okay with not needing to meet in person or talk on the phone to discuss progress, or you may be someone that needs one on one interaction. Find a graphic designer or firm that gets that.
Don’t be afraid to ask questions. After all it is your investment.
This is obvious. You need to identify with their work. Look at their website. Look at their Instagram and other social media tools… how do you feel about their work? Does it all look the same? Are their design projects unique? They may have a natural style that fits in with the personality of your business. If so, then this is great.
WORD OF MOUTH
One of the many perks of business in Barrie, is everyone is connected in some way. If you recognize a business in a portfolio, reach out to them. Ask how their experience went when hiring the firm or graphic designer.
Graphic design and branding is much more than just a logo which is why hiring the right company is extremely important. Effective graphic design is deeper than your visual identity. It’s creating a timeless, effective and cohesive overall visual brand. Finding the right designer or design firm is incredibly important in how your brand will communicate and your company’s overall success in the future.
TESTIMONIAL MASON MILLER
If you’re looking for attention to detail, honest service and tax effective strategies then look no further. I have been working with Mason Miller for 4 years and they have helped with my small business and personal accounting needs. The staff are professional, thorough and friendly; and continue to have my best interests as their focus. When I converted my business accounting to quickbooks online, it was a scary step for me. They were there every step of the way from in office training sessions to answering my ongoing calls and questions. When visiting the office, you’re greeted with a friendly smile, attention to detail and a great office atmosphere. As my business continues to grow, I am grateful for Mason Miller’s ongoing service and support.