Brand Development and Why You Should Not Rush

This is a guest post by: Heather Mercer-Turner, Mercer Street Brand Development Consulting

Starting a new business is certainly an exciting time for any entrepreneur that is jostling at the gate to get going! There are many things that need to be done in order to start selling your product or service as fast as possible. Sometimes moving too fast can cause costly business mistakes. It is important to stop and think about key decisions that impact your company for years to come. As that old saying goes ‘short-term pain, for long-term gain!’ Read more